This domain is a link server.

A link server is used by ezines to route traffic to Web addresses that are recommended in a particular issue. This link server does not collect any personally identifiable information and doesn't even use "cookies" to count unique users.

Ezines use link servers for several reasons:

1. Fixing broken links

An ezine may be e-mailed to 100,000 subscribers, 1 million subscribers, or more. A huge problem can arise if a page the ezine recommends at a specific Web address moves to a different address. Surprisingly, sites on the Internet move pages rather frequently. (This is known as "link rot.")

A link server solves this problem. When the new location of the page is known, the new address can be programmed into the link server. This allows ezine subscribers to see the correct page (instead of a confusing error message) when they click a link. This is possible even though the Web address may have changed weeks or months after a million ezines were sent out.

2. Short Web address length

Ezines that are sent out as plain text must limit the length of each line to about 60 characters. This is because some corporate messaging systems truncate or word-wrap any lines that exceed this length.

This short line length creates a problem for an ezine that includes links. Many Web sites use long addresses, sometimes 100 characters or more.

A link server solves this problem by allowing relatively short Web addresses to be used in the ezine.

3. Load balancing

An ezine may be mailed to a million or more subscribers at the same time. When the recipients start clicking the links within a particular issue, the impact of people clicking the same ones at the same time can overload a single server.

By using different link servers, the load can be balanced across different machines if the traffic warrants it.

If you have any questions about the use of link servers, please send a message to:

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